Hailey Bieber has grown to become the blueprint It-girl of today. Outfits are inspired by her, hairstylists are shown photos of her to replicate, and she continues to break fashion barriers and set her own trends (via Harper’s Bazaar). The 25-year-old model is undeniably stunning, and what fans love most about her beauty is how fresh-faced she keeps it. Bieber has become synonymous with the natural glow makeup look and is one of the few celebrities that fans are well acclimated to seeing makeup-free (per People). So, it only made sense for her to launch a skincare brand!
Recently, it was announced that Bieber would be creating her very own skincare brand named “Rhode,” which is her middle name. The brand was first teased by TMZ in February, with the outlet revealing that Bieber had trademarked the brand name in 2021. Since then, fans have waited eagerly while Bieber continued to drop hints on social media, often tagging “Rhode” on her glowing close-up Instagram snaps (via Elle).
After weeks of waiting, Bieber officially confirmed the endeavor in September 2021 while speaking on Demi Lovato’s podcast “4D with Demi Lovato.” The Arizona native revealed, “I’m going to step into the beauty world and I’m starting a company which has been really exciting. We’ve been working on it now since the very beginning of the pandemic so we’re almost two years into it.”
Now, several months after the initial confirmation, Bieber has spoken with Allure to spill the tea about the future of “Rhode.”